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What Is Google PageRank?

PageRank, also known as PR, is a scale from 0 to 10 which suggests the overall credibility of a website according to Google. A PageRank of 10 indicates that a website is highly reputable with lots of other reputable websites linking to it. A PageRank of 0 or N/A may suggest that a website is fairly new, does not have a lot of links or simply is not viewed as an authority site. Credibility is measured by a combination of factors such as how long a site has been in operation, the breadth and quality of content, as well as links originating from other websites and social sharing activities involved.

Since PageRank is a measure of credibility, it is one of the most important factors in determining the ranking of a site relative to a search term. Of course, high authority pages does not mean anything if they don’t match your search query, hence Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a keyword appears on a page and examines all aspects of the page’s content and the content of the pages linking to it to determine if it’s a good match for your query.

It's important to note that PageRank is not the sole determining factor whether a page will rank for a certain keyword in the present or in the future. There are plenty of examples in which low PR pages rank highly in the search engines keywords that are not very competitive. PageRank is just a general barometer and is more useful when there are many competing sites aiming to rank for a particular search term.

What is my website's PageRank?

You can use our Google PageRank Tool to instantly determine your site's PR by providing a valid URL below:


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