If you don't rank, you don't pay.


What Determines A Website's Rankings?

Content is the single biggest determining factor how well a website ranks for a search term. Search engines have built their algorithms around trying to understand the textual data available on a website and matching it to the intent behind every user's search query. In addition, search engines have updated their algorithms to bypass content which are irrelevant (spammy), duplicate, and thin (nothing useful). This means, every website owner should aim for content that is useful, original, and well thought out.

Good content needs to be coupled with a website which is well-formatted for users and search engines. A sound website architecture observes best practices in HTML code, and avoids quality indicators often associated with poor quality sites, such as linking to spammy sites, being not easily crawlable by search engines or having duplicate titles and meta tags.

What are my current rankings?

A website can rank very differently across keywords and search engines. Some keywords are known to be extremely competitive to rank for where too many websites vie to rank for these terms considering Google only shows around 10 sites on its organic search results. Aside from having great content and a fully functional site, other factors - such as the relevance of your domain, how old since it was registered, what websites link to it - further impact how your website ranks for a particular term.

To find out how you rank for a particular keyword, you can use our Website Ranking Tool below:


How do we use the Website Ranking Tool?

When you start an SEO campaign with RankPay, we ensure that you are getting our performance-based services. That means, we get benchmark of your website's current rankings using the tool and strive to increase them. We use the Website Ranking Tool to continuously monitor your rankings and evaluate our SEO strategies for your website. These reports are available in the dashboard and sent via email as well.